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ABRAFATI Celebrates 33rd Anniversary, Introduces New Trademark

Hexagonal shape of this formula has been filled in with small circles that stem from ABRAFATI’s old symbol.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

On July 17, ABRAFATI, the Brazilian Coatings Manufacturers Association, held a commemorative event with member companies and industry leaders to celebrate the 33rd year of its founding.
 
Additionally, ABRAFATI went one further step in its renewal and strategic realignment process by introducing its new trademark.
 
The starting point for the design was a brazilin molecule — brazilin is the red pigment obtained from the brazilwood tree, which is associated both with the origins of Brazil and with paints.
 
The hexagonal shape of this formula has been filled in with small circles that stem from ABRAFATI’s old symbol. The central circle represents ABRAFATI, which leads the way and boosts the industry in its permanent bonds with the actors represented by the other circles: its member companies, paint manufacturers, and their suppliers, as well as retailers and product users, specifiers, applicators, and consumers. It’s about all united, forming a hexagon that conveys a sense of movement and expansion, which reflects a strong, integrated and sustainable supply chain. 


 

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